News & Media
Clear Channel Spain installs IconOne® Digital Displays in Valencia Shopping Mall
October 11th, 2010 - Kajaani, Finland – Symbicon Ltd, world’s leading manufacturer of Outdoor Digital Information Displays, and Clear Channel, world’s leading out of home media company, recently rolled out Symbicon’s IconOne 57” free standing digital displays in 15 locations throughout Nuevo Centro’s El Corte Ingles Mall in Valencia, Spain.
This first installation consists of twelve double-sided and three single-sided Icon57 digital free standing units. Double-sided IconOne units are equipped with two integrated industrial PCs and IR touch screen and a camera on the customer’s mall directory side and a digital screen on the other side displaying advertising.
“We decided to go with touch screens to provide state of the art directories to the mall, not just the old fashioned paper directory, but a digital one with updated shops and providing additional information like events, opening hours, etc., said Ignacio Perez Borjabad, Director of Digital Media, Clear Channel Spain. “On our customer’s side we can offer them interactive services, and that is very important for some campaigns. In the beginning the camera will be used as a person counter, but in the near future we’d like to offer customized marketing to our customers. We’d like to display personalized advertising to whom ever is standing in front of the display.”
All IconOne units also include tempered safety glass with anti-glare treatment, robust aluminium casing and Symbicon’s patented electronically controlled cooling system with safety shutdown and start-up operations. The units were powder coated with customer’s choice of RAL colour and painted with customer’s logo.
“We are really impressed with the professionalism that Symbicon has proved during this installation,” Perez Borjabad said. “Just to mention the tight scheduling (even during holidays in August), the permanent contact between Symbicon’s team and us, and the quality of the support provided. We really feel confident that the decision of choosing Symbicon was definitely the right one and we are looking forward to continuing our co-operation in the near future.”
CEO & President
+358 40 300 4810
pasi.karppanen (at) symbicon.fi
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